Yan Jin, Shelley Spector, Bryan Reber, Lucinda L. Austin, LaShonda Eaddy (Grady Ph.D. candidate), Camila Espina (Grady Ph.D. student), Miquel Morales, and Rosanna Plasencia. “Treading Troubled Water: Lessons from Public Relations Practice in the Great Depression.” Accepted for presentation at the Corporate Communication International (CCI) 2017 International Conference, June 6-9, 2017, New York City, NY.
Abstract: Institutional knowledge and collective learning are invaluable resources for the corporate communications profession. How corporations and government agencies have historically communicated with publics provides historical parameters for developing public communication competencies and ethical standards. Through the lens of organizational learning and historical analogy, this study examines public relations in the era of the Great Depression, as a historical, economic crisis. Grounded in the Cultural Economic Model, the cultural processes in business, public relations, and government during the Great Depression are explored through archival data retrieved from the Museum of Public Relations, the Museum of the City of New York, and the Franklin D. Roosevelt Presidential Library. Themes from the archival research suggest how organizational learning via historical analogy can inform ethical and effective crisis communication practice and equip today’s public relations practitioners with resources for crisis preparedness in the future. Artifacts examined will be available for viewing during the presentation.
Book Contract: Advancing Crisis Communication Effectiveness: Integrating Public Relations Scholarship with Practice
Abstract:: Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis and public relations scholars together with practicing professionals to integrate academic theories and research with the knowledge and lessons learned on the frontlines of crisis […]
Mobile Corporate Social Responsibility (mCSR): Examining Publics’ Responses to CSR-Based Initiatives in Natural Disasters
Abstract: As social media use on mobile devices has been integrated in people’s daily lives, corporations began to target the publics on corporate social responsibility (CSR) activities on mobile devices. In the context of a natural disaster, this study examines how publics respond to CSR-based initiatives by way of mobile corporate social responsibility (mCSR), including […]