“Parental Gender Effects On The Regulation Of Sponsored Child Influencer Unboxing Videos.”

Poster accepted for presentation at the 2019 AMA Marketing and Public Policy Conference, June 6-8, Washington D.C.
Nathaniel J. Evans 

Related Research


Parenting YouTube Natives: The Impact of Pre-Roll Advertising and Text Disclosures On Parental Responses to Sponsored Child Influencer Videos

Abstract: The Children’s Advertising Review Unit’s (CARU) recent cases involving child influencer unboxing videos expressed concern that they did not appropriately disclose sponsorship. Placement of pre-roll advertising was also cited as contributing to the blurring between content and advertising. This study investigated parents’ understanding of and responses to sponsored child influencer unboxing videos. We conducted a […]

Nathaniel J. Evans
read more