Nutrition Education for Low Income Population through Social Marketing

Hagues, Rachel, Sarah Stotz, Jung Sun Lee, Judy Hibbs, Deborah Murray & Joe Phua (2016). Nutrition Education for Low Income Population through Social Marketing: Insight from Cooperative Extension Agents. Presentation at the Experimental Biology 2016 Annual Conference, San Diego, CA, April 2016.

Abstract: Four focus groups were conducted with Cooperative Extension Agents across the state of Georgia, as part of a SNAP-Ed social marketing intervention, representing four quadrants (NW, NE, SW, SE) of the state, including rural and urban counties. Based on the principles of Marketing Exchange Theory (Bagozzi, 1975), extension agents were asked questions pertaining to benefits and barriers associated with administering SNAP-Ed programs across the state, as well as media channels used. Results indicated that barriers to administering SNAP-Ed programs included accessibility to health eating options, particularly in rural counties, as well as the ability for SNAP-Ed participants to travel to extension offices to take part in education programs. Extension agents also identified various media channels that work best for reaching SNAP-Ed participants in their respective counties, including the Internet and social networking sites (SNSs), television, radio, flyers, and online videos. Other issues identified include the need to use segmented messages based on language and culture/ethnicity.

Joe Phua 

Related Research


Where readers look, and what they miss

Abstract: Participants (N=88) in a two-condition (Facebook post information level: high vs. low) mixed factorial design took part in a laboratory experiment that utilized eye tracking to gauge what areas of the page in common news layouts attract viewers’ gaze, and whether this viewing amount of information about the story disclosed in the Facebook posts. […]

Bartosz WojdynskiCamila EspinaKate KeibJennifer MalsonHyejin BangYen-I Lee
read more
A Social Networks Approach to Online Social Movement:

Abstract: The movement to free Al Jazeera journalists (#FreeAJStaff), imprisoned by Egyptian authorities, utilized Twitter over almost two years, between 2014 and 2015. This study applied a social networks approach to study patterns of information flow, social mediators, and clusters, formed by the #FreeAJStaff movement on Twitter.Analysis of 22 months of data found social mediators […]

Abu Daud IsaItai Himelboim
read more