Blog Archive

Natural wonders such as the Grand Canyon typically inspire feelings of awe. Consumer psychology researchers at the University of Georgia investigated whether or not those same feelings might be inspired by luxury brands and what that reveals about how consumers respond to advertising. The study, “Brand Awe: A Key Concept for Understanding Consumer Response to […]

Sponsored marketing efforts online can create less trust with consumers when consumers do not have clear understanding of the sponsorship terms. That is according to a study co-authored by Alexander Pfeuffer, assistant professor of advertising. The article, “Effects of different sponsorship disclosure message types on consumers’ trust and attitudes,”was published in International Journal of Advertising. […]

The University of Georgia’s Grady College of Journalism and Mass Communication announced the selection of three Tieger Fellows for the fall of 2020: Sarah Geary, Melissa Hevener and Hannah Payne. The Tieger Fellowship supports the college’s first-in-the-nation Public Affairs Communications (PAC) program by enabling students to apply campaign skills learned in the classroom towards promoting […]

Glen Nowak, director of the Center for Health and Risk Communication at the University of Georgia, co-authored a Perspective article addressing one of the most pressing topics facing the United States: achieving high acceptance of a vaccine for COVID-19. The article, “When Will We Have a Vaccine? — Understanding Questions and Answers about Covid-19 Vaccination,” […]

The Association of Health Care Journalists (AHCJ) has selected Sabriya Rice, Knight Chair for Health and Medical Journalism, to its board of directors for an additional term. Rice will also serve as secretary of the board for this two-year period. We asked Rice for more information on her selection and work with AHCJ. Grady College: […]

What does the word “tenacity” mean to you? You know, I always describe myself as determined, persistent and driven, but I think I’ll start using tenacious more often. I think someone with tenacity is someone who isn’t afraid to fail, so long as they learn how to do better next time; it’s someone who knows […]

Research using virtual reality family rooms to bring together members of the military deployed overseas and their families back home has been awarded the best paper in the Simulation committee of the I/ITSEC conference, the world’s largest modeling, simulation and training event, which will be virtual this year. A team of researchers from the University […]

For companies facing a crisis, misinformation—especially on social media—can abound. These days, it’s not enough for a company to simply deny a claim. A team of researchers from the University of Georgia, in collaboration with scholars in the University of Amsterdam and Washington State University, found two ways to combat inaccurate statements and convince a […]

The Grady College Department of Advertising and Public Relations announces its sixth annual week-long celebration of National ADPR Week at University of Georgia, October 5-9. The week will feature an engaging lineup of events filled with virtual presentations and professional development opportunities facilitated by industry leaders. AdPR is also featuring its first Calling All Dawgs […]

Grady College is proud to have four alumni recognized as 2020 40 under 40 honorees, presented by the University of Georgia Alumni Association. The 40 under 40 distinction recognizes the personal, professional and philanthropic achievements of UGA graduates under the age of 40. This interview with Mikaya Thurmond (ABJ ’12), anchor/reporter at WRAL-TV in Raleigh, […]