Understanding Self-Efficacy and Public Attitude Towards Flu Vaccination on Twitter
Understanding Self-Efficacy and Public Attitude Towards Flu Vaccination on Twitter
Abstract: Due to prevalent misinformation and low coverage rates for flu vaccination, the role of health departments to address uncertainty and increase awareness of flu vaccination facts in their messaging became crucial. Utilizing Twitter data generated during the peak of the 2017-2018 flu season, this study suggests that people presented negative attitude toward flu vaccination when they perceived lower self-efficacy from CDC tweets and experienced anger when they perceived lower level of uncertainty in flu risks.
Related Research
-
Council for Quality Health CommunicationGlen Nowak was invited to become a member of newly formed national Glen Nowak was invited to become a member of newly formed national Council for Quality Health Communication, which […]
-
Promoting Survivor Safety in Immigrant Communities: Online Simulation Training for Korean American Faith LeadersChoi, J (UGA Social Work)., Orpinas, Pamela (UGA Public Health)., Han, Jeong-Yeob, Cho, S., Li, T., & Kim, C. (2022). “Promoting Survivor Safety in Immigrant Communities: Online Simulation Training for […]