The Power of Women: Flanley & Woodward and the Women’s Angle in U.S. Public Relations
The Power of Women: Flanley & Woodward and the Women’s Angle in U.S. Public Relations
Abstract: After working in corporate public relations during the 1930s, Mabel Flanley and Sally Woodward opened an all-woman agency in New York City in 1944. Their specialty was targeting women publics, and they drew on their experiences with home economics and women’s clubs to promote a variety of clients from agribusiness, heavy industry, and government and nonprofit organizations. They carved a path for other women, contributed to the development of professional standards, and influenced other practitioners to target women audiences, and their inclusion initiatives paralleled those of other groups based on diversity of race, ethnicity, and gender.
Related Research
-
Organizational Crisis Confidence Based on Ability and Perceived Integrity: A Framework for Development and Delineation of an Overlooked Aspect of Crisis CommunicationW. Timothy Coombs, Sungsu Kim (PhD Alum), and Yan Jin. (2025). “Organizational Crisis Confidence Based on Ability and Perceived Integrity: A Framework for Development and Delineation of an Overlooked Aspect […]
-
Listening as a ‘secret weapon:’ How emotional intelligence and mindfulness drive public relations outcomesZifei Fay Chen & Place, K. R. (in press). “Listening as a ‘secret weapon:’ How emotional intelligence and mindfulness drive public relations outcomes,” in W. Zhang (ed.), Emotional intelligence and public […]