Organizational Threat Appraisal by Publics: The Effects of Perceived Temporal Distance on Health Crisis Outcomes
Sungsu Kim (Grady PhD Alum) and Yan Jin (Forthcoming). “Organizational Threat Appraisal by Publics: The Effects of Perceived Temporal Distance on Health Crisis Outcomes.” International Journal of Communication.
Abstract: The current study advances our understanding of how organizational threat affects the way publics respond to a health crisis. To this end, we investigated the influence of perceived temporal distance from organizational threat on crisis outcomes (i.e., organizational reputation, crisis emotions, and supportive behavioral intention) and the role of perceived health threat in this relationship. The findings of an experimental study (N = 239) indicate that perceived temporal distance from organizational threat was negatively associated with crisis emotions and positively related to supportive behavioral intention. In addition, mediation analysis revealed indirect effects of perceived temporal distance on supportive behavioral intention via crisis emotions. The indirect effects through crisis emotions and the direct effect of temporal distance on supportive behavioral intention were also contingent on perceived health threat. Theoretical and practical implications are discussed.
Mask-wearing as an Unspoken Statement of One’s Identity during the COVID-19 Pandemic
Abstract: Interpreting a facemask as an unspoken statement of one’s identity during the COVID-19 pandemic based on product symbolism theory, the present study examines the relationships among one’s trust in […]
Proposal Title: “Improving Infectious Disease Models with Longitudinal Surveys of Health Decision Making Preferences and Influences.”
Abstract: The objective of this project is to create more reliable infectious disease models that are informed by social science regarding health-related preferences, perceptions and intentions/behaviors. This project will design […]