Navigating a social media influencer crisis: Crisis response strategies and the mediating effects of identification, authenticity, emotions, and reputation
Navigating a social media influencer crisis: Crisis response strategies and the mediating effects of identification, authenticity, emotions, and reputation
Reed, O. S., Nicholas Eng, Hua, P., Berndt-Goke, M., Wu, Y., Vafeiadis, M., Bortree, D. (March, 2024). “Navigating a social media influencer crisis: Crisis response strategies and the mediating effects of identification, authenticity, emotions, and reputation,” manuscript to be presented to the 27th International Public Relations Research Conference. Orlando, Florida, USA.
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