Misinformation or hard to tell? An eye-tracking study to investigate the effects of food crisis misinformation on social media engagement
Misinformation or hard to tell? An eye-tracking study to investigate the effects of food crisis misinformation on social media engagement
Lee, Y.I., Mu, D., Hsu, Y-C., Bart Wojdynski, Matt Binford (current Ph.D. candidate) & Sun, S. (2023, August). “Misinformation or hard to tell? An eye-tracking study to investigate the effects of food crisis misinformation on social media engagement.” Paper accepted for presentation at the 106th Annual Association for Education in Journalism and Mass Communication (AEJMC), Washington, D.C.
Abstract: Responding to calls for research on the effects of visual communication in the cognitive processing of correcting crisis misinformation, a 2 (images: true vs. fake) x 2 (corrective strategies: single strategies vs. combined strategies) x 2 (source types: high vs. low) between-subjects eye-tracking experiment tested effects of these features on visual attention and sharing of posts. Visual and textual cues led to different attention. Attention, surprise, and perceived crisis severity mediated the effects of messages on sharing posts.
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