Important Tweets matter
Important Tweets matter
Abstract: This work looks at the intersection of emotion, content, and engagement when a topic of importance is discussed on social media. Based on a conceptual framework connecting the elements of social engagement – the content topic, the emotion used and the action taken – researchers used both content analysis and network analysis to study how publics engaged (RT) with a topic of importance (BLM movement) when emotion is present in the tweet.
Related Research
-
Crisis Communication in College Athletics: A Content Analysis of SEC Football Teams’ Response StrategiesKatherine Martin-Williams (Grady M.A. student). “Crisis Communication in College Athletics: A Content Analysis of SEC Football Teams’ Response Strategies.” Accepted for presentation at the International Crisis and Risk Communication Research Conference […]
-
How Public and Private Universities Apologize in Scansis? A Content Analysis of Social Media Posts and User ReactionsJingyuan (Jimmy) Kong (Ph.D. student) and GuangLun Hsiang (Ph.D. student). “How Public and Private Universities Apologize in Scansis? A Content Analysis of Social Media Posts and User Reactions.” Accepted for presentation at the […]