Important Tweets Matter
Important Tweets Matter
Absract: Researchers used both content analysis and network analysis to look at the intersection of emotion, content, and engagement (RT) when a topic of importance is discussed on social media.
Related Research
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Brand love: Teens, social media and brand activismLance Porter, Wenwen Jiang (Ph.D. student), Joshua Cloudy, Sanghyeon Jeon, and Ben Libon (Ph.D. student), “Brand love: Teens, social media and brand activism,” Paper to be presented at the annual […]
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The Individual/Combined Effects and Order Effects of Fear and Humor in Sun Safety Messages on Social MediaSeo, Youngji (Grady Alumni), and Hye Jin Yoon (forthcoming), “The Individual/Combined Effects and Order Effects of Fear and Humor in Sun Safety Messages on Social Media,” Journal of Social Marketing. Abstract: In […]