Humor Marketing in the Digital Era
Humor Marketing in the Digital Era
Hye Jin Yoon, “Humor Marketing in the Digital Era,” Invited online lecture in Digital Marketing and Innovation in the Department of Economics, Management, and Quantitative Methods, The University of Milan, Italy, November 28, 2023.
Related Research
-
Role Incongruity and Information Accuracy in AI-Mediated Communication: An Integrated Approach to AI Evaluation and Perception of Gender StereotypeJiwon Kim (Ph.D. student) and Glenna Read, “Role Incongruity and Information Accuracy in AI-Mediated Communication: An Integrated Approach to AI Evaluation and Perception of Gender Stereotype,” paper accepted to the International Communication […]
-
Understanding Users’ Intention to Adopt AI Nutrition Chatbots: Insights from UTAUT2Mao, L., Lu, P., & Mengqi (Maggie) Liao. “Understanding Users’ Intention to Adopt AI Nutrition Chatbots: Insights from UTAUT2,”paper to be presented at the 76th annual ICA conference, June 2026 in Cape […]