How the Impact of Social Media Influencer Disclosures Changes over Time. Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intention
How the Impact of Social Media Influencer Disclosures Changes over Time. Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intention
Nathaniel Evans and Delia Balaban presented their forthcoming published article in the Journal of Advertising Research titled, “How the Impact of Social Media Influencer Disclosures Changes over Time. Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intention,” for the ARF Insights studio “Do I Have Your Attention? Banner Blindness Tactics, Roadblock Ads, and Influencer Cues, November 3, 2022.
Related Research
-
Humor in Risk CommunicationHye Jin Yoon, “Humor in Risk Communication.” Invited Zoom lecture to the Children’s Environmental Health Research and Translation (CEHRT) network, September 24, 2024.
-
Increasing Effectiveness of Green Demarketing Campaigns for Sustainable Fashion Brands Using the SHIFT FrameworkYoon, Hye Jin, Yoon-Joo Lee, and Ja Kyung Seo (Ph.D. Student), “Increasing Effectiveness of Green Demarketing Campaigns for Sustainable Fashion Brands Using the SHIFT Framework.” Paper presented at the Global Fashion […]