Experimental Designs in Practice: Humor Advertising Application
Experimental Designs in Practice: Humor Advertising Application
Hye Jin Yoon, “Experimental Designs in Practice: Humor Advertising Application,” invited guest lecture online in COMM 6300 Quantitative Research Methods, University of Houston, Houston, TX, February 20, 2023.
Related Research
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Humor in Risk CommunicationHye Jin Yoon, “Humor in Risk Communication.” Invited Zoom lecture to the Children’s Environmental Health Research and Translation (CEHRT) network, September 24, 2024.
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Increasing Effectiveness of Green Demarketing Campaigns for Sustainable Fashion Brands Using the SHIFT FrameworkYoon, Hye Jin, Yoon-Joo Lee, and Ja Kyung Seo (Ph.D. Student), “Increasing Effectiveness of Green Demarketing Campaigns for Sustainable Fashion Brands Using the SHIFT Framework.” Paper presented at the Global Fashion […]