Ethical challenges in an evolving digital communication era: Coping resources and ethical trainings in corporate communications
Ethical challenges in an evolving digital communication era: Coping resources and ethical trainings in corporate communications
Abstract: This study is motivated to investigate the ethical challenges facing public relations professionals in today’s digital communication environment. Our research found nearly 60% of surveyed professionals reported that they faced ethical challenges in their day-to-day work, and there is a wide range of ethical challenges in digital practices. Results also revealed that professionals use various resources to deal with ethical issues. As common as experiencing ethical challenges, over 85% of surveyed professionals reported that they have participated in communication ethics training. However, only 30% of participants indicated that their ethics training took place in the past year. Our research provides solid evidence that the digital communication environment generates more ethical challenges while it creates new ways of delivering content in corporate communications. Professional associations and organizations shall dedicate efforts in providing timely ethics training to PR professionals at all levels of leadership within and beyond corporate communications.
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