Edelman Panel: How and When Organizations Should Address Mis/Disinformation: Understanding a Multifaceted Threat.

Yan Jin (Invited Panelist). “Edelman Panel: How and When Organizations Should Address Mis/Disinformation: Understanding a Multifaceted Threat.” Public Relations Division, AEJMC Annual Conference, August 8, 2025, San Francisco, CA.

Description: The Dan Edelman and Bill Adams Panel is an annual partnership between Edelman (a global communications firm) and the Public Relations Division. The Edelman panel bridges the gap between academic research and practice by bringing a leading expert from the firm to join a conversation with accomplished public relations and ethics scholars. This year’s theme is preparing organizations to handle mis/disinformation from a theoretical and practical focus. Edelman’s representative will discuss how the firm advises and strategizes with clients to 1) prepare for mis/disinformation targeting their organization, 2) manage mis/disinformation when it implicates their organization, and 3) educate an organization’s publics in identifying false information before it becomes a problem.