Discussant for Public Affairs PR Case
Discussant for Public Affairs PR Case
Jooyoung Kim, multiple, including: Discussant for Public Affairs PR Case, Korean Association of AD & PR, Yeosu, South Korea, June 19, 2023; Discussant for AI Advertising, 2023 KHOP Conference, Seoul, South Korea, June 16, 2023; Meet the Editors, ICORIA (International Conference on Research in Advertising), European Advertising Academy, Bordeaux, France, July 1, 2023; Director of Conference, 2023 KAS (Korea Advertising Society) Global Colloquium, Gangneung, South Korea, July 5, 2023; AI and Virtual Influencer JIA Track Chair, Global Marketing Conference (GMC) at Seoul, Seoul, South Korea, July 21, 2023; and Meet the Editors, Global Marketing Conference (GMC) at Seoul, Seoul, South Korea, July 22, 2023
Related Research
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Humor in Risk CommunicationHye Jin Yoon, “Humor in Risk Communication.” Invited Zoom lecture to the Children’s Environmental Health Research and Translation (CEHRT) network, September 24, 2024.
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Increasing Effectiveness of Green Demarketing Campaigns for Sustainable Fashion Brands Using the SHIFT FrameworkYoon, Hye Jin, Yoon-Joo Lee, and Ja Kyung Seo (Ph.D. Student), “Increasing Effectiveness of Green Demarketing Campaigns for Sustainable Fashion Brands Using the SHIFT Framework.” Paper presented at the Global Fashion […]