Consumer Experience Transformed by AI

Jooyoung Kim (2024), “Consumer Experience Transformed by AI,” in AI-Driven Transformation of Advertising and PR: From Planning to Ethics. ePress

Abstract: From the perspective that AI is not just a technological innovation but a force fundamentally reshaping the relationship between consumers and companies, this chapter explores how AI impacts not only the advertising and marketing industries but also consumers’ everyday lives. It further discusses how companies can leverage AI to develop more efficient and effective marketing communication strategies.

Jooyoung Kim

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