Consumer Experience Transformed by AI
Consumer Experience Transformed by AI
Jooyoung Kim (2024), “Consumer Experience Transformed by AI,” in AI-Driven Transformation of Advertising and PR: From Planning to Ethics. ePress
Abstract: From the perspective that AI is not just a technological innovation but a force fundamentally reshaping the relationship between consumers and companies, this chapter explores how AI impacts not only the advertising and marketing industries but also consumers’ everyday lives. It further discusses how companies can leverage AI to develop more efficient and effective marketing communication strategies.
Related Research
-
Harmonization of Policies, Digital Infrastructure, and the South Korean Media Industry in the Age of Artificial IntelligenceBenjamin Han received a $10,000 grant for his project “Harmonization of Policies, Digital Infrastructure, and the South Korean Media Industry in the Age of Artificial Intelligence” from the Carsey-Wolf Center (CWC) […]
-
Thinking Out Loud about Telenovelas/ Pensando en voz alta sobre las telenovelasCarolina Acosta-Alzuru (2025, May) was an invited participant on “Thinking Out Loud about Telenovelas/ Pensando en voz alta sobre las telenovelas,” Scholars Convening: Telenovela. Americas Society/Council of the Americas. New York, NY. The […]