Communicating the culture through Korean food between authenticity and adaptation
Communicating the culture through Korean food between authenticity and adaptation
Abstract: This study explores how Korean restaurants in the States promote their businesses by using the Circuit of Culture as a theoretical framework. Five elements in the Circuit, representation, production, consumption, identity, and regulation, provided a contextual understanding of how Korean food is communicated at a local level. In-depth interviews with 10 small business Korean restaurant owners in the U.S., the study highlighted the discrepancy in perception, knowledge and access to resources in promoting their businesses.
Related Research
-
From Zero to Hero, Freemium to Premium, a case study analysis of YouTube & SpotifyBen Libon (Ph.D. student), “From Zero to Hero, Freemium to Premium, a case study analysis of YouTube & Spotify,” paper accepted for presentation at the April 2026 Southern States Communication […]
-
The Effectiveness of Comment Sidedness on Inoculating Consumer Attitudes and Intentions Toward Social Media AdvertisingBen Libon (Ph.D. Student) and Nathaniel Evans, “The Effectiveness of Comment Sidedness on Inoculating Consumer Attitudes and Intentions Toward Social Media Advertising”. Paper Accepted to the American Academy of Advertising […]