Beyond Fear Appeals: The Role of Hope in Improving Effectiveness of Health Messages.” Paper accepted for poster by Communicating Science, Health, Environment, and Risk Division
AEJMC Virtual Conference, August 4-7, 2021.
Abstract: One of the understudied areas in health communication research is hope. This study examines the effect of efficacy-inducing information on hope and subsequent attitudinal health behaviors. A total of five hundred fifty-three adults in the United States read health promotion social media posts designed to induce perceived self-efficacy (vs. non-efficacy-inducing health information) in fear-appeal regarding four different health diseases including melanoma, COVID-19, diabetes, and heart diseases. Results indicated that exposure to efficacy-inducing information enhanced hope, which boosted behavioral intention and intention to seek information. However, the effect was varied by each health topic. Statistical evaluation supported a model where the indirect effect of exposure to efficacy-inducing information on behavioral intention and intention to seek information through feelings of hope. Implications for health communication theory and practice are further discussed.
Mask-wearing as an Unspoken Statement of One’s Identity during the COVID-19 Pandemic
Abstract: Interpreting a facemask as an unspoken statement of one’s identity during the COVID-19 pandemic based on product symbolism theory, the present study examines the relationships among one’s trust in […]
Proposal Title: “Improving Infectious Disease Models with Longitudinal Surveys of Health Decision Making Preferences and Influences.”
Abstract: The objective of this project is to create more reliable infectious disease models that are informed by social science regarding health-related preferences, perceptions and intentions/behaviors. This project will design […]