2023 American Academy of Advertising Dissertation Award
2023 American Academy of Advertising Dissertation Award
Youngjee Ko (Ph.D. Candidate) has received the 2023 American Academy of Advertising Dissertation Award of $2,000 for her proposal, “Can influencer marketing create “blind spots?” The impact of influencer marketing tactics on consumer skepticism and evaluation of misleading eco-label products,” under the supervision of Dr. Hye Jin Yoon.
Related Research
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Korean Pop Culture Beyond Asia: Race and ReceptionDavid C. Oh & Benjamin M. Han, “Korean Pop Culture Beyond Asia: Race and Reception,” Virtual Book Talk, the Research Center for the Study of Gender, Media, and Sexuality, Department […]
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Invited online panel presentation, Title: “Digital Communication and Technological Infrastructures: Trust, Virtual Experiences and Digital Well-beingIvanka Pjesivac, Jooyoung Kim, and Sun Joo (Grace) Ahn, Invited online panel presentation, Title: “Digital Communication and Technological Infrastructures: Trust, Virtual Experiences and Digital Well-being”, Vytautas Magnus University, Lithuania, Thursday, March […]