2023 American Academy of Advertising Dissertation Award

2023 American Academy of Advertising Dissertation Award

Youngjee Ko (Ph.D. Candidate) has received the 2023 American Academy of Advertising Dissertation Award of $2,000 for her proposal, “Can influencer marketing create “blind spots?” The impact of influencer marketing tactics on consumer skepticism and evaluation of misleading eco-label products,” under the supervision of Dr. Hye Jin Yoon.

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