2023 American Academy of Advertising Dissertation Award
2023 American Academy of Advertising Dissertation Award
Youngjee Ko (Ph.D. Candidate) has received the 2023 American Academy of Advertising Dissertation Award of $2,000 for her proposal, “Can influencer marketing create “blind spots?” The impact of influencer marketing tactics on consumer skepticism and evaluation of misleading eco-label products,” under the supervision of Dr. Hye Jin Yoon.
Related Research
-
“Video catalyzing misinformation online: The effects of message modality and source type on perceived misinformation credibility, health attitudes and behaviors.”Ivanka Pjesivac, Sohyun Park (Ph.D. student) & Alexia Little (Ph.D. student) received the Visual Communication Division’s Top Faculty paper award for “Video catalyzing misinformation online: The effects of message modality and source […]