Advertising & Public Relations Archive
On being human: An investigation of virtual influencers and activism
Haley Hatfield (Ph.D. student) and Aarum Youn-Heil (Ph.D. student). (2023, August 7). “On being human: An investigation of virtual influencers and activism”. Mass Communication & Society Division, Association for Education in Journalism and […]
Feinstein just the latest example of an old problem: Politicians have long been able to evade questions about their ability to serve
David Clementson authored a commentary in May titled “Feinstein just the latest example of an old problem: Politicians have long been able to evade questions about their ability to serve” […]
Effects of narratives and parasocial interaction on consumer behavioral intentions
David Clementson & Beatty, M. J. (in press). “Effects of narratives and parasocial interaction on consumer behavioral intentions.” Communication Research Reports. https://doi.org/10.1080/08824096.2023.2225852 Abstract: Drawing upon parasocial interaction theory, this paper […]
How spokespeople help or hurt business through crisis messaging: Experiments testing the roles of narratives, non-narratives, and counterargument
David Clementson & Page, T. G. (in press). “How spokespeople help or hurt business through crisis messaging: Experiments testing the roles of narratives, non-narratives, and counterargument.” Corporate Communications: An International Journal. doi:10.1108/CCIJ-10-2022-0133 Abstract: […]
How intense language hurts a politician’s trustworthiness: Voter norms of a political debate via Language Expectancy Theory
Clementson, D. E., Zhao, W. (AdPR Ph.D. student), & Park, S. (AdPR Ph.D. student). (in press). “How intense language hurts a politician’s trustworthiness: Voter norms of a political debate via Language Expectancy Theory.” Journal of Language and Social […]
The Return of the King: The Importance of Killer Content in a Competitive OTT Market
Jongwha Kim (Grady MA student) and Changjun Lee, “The Return of the King: The Importance of Killer Content in a Competitive OTT Market,” Journal of Theoretical and Applied Electronic Commerce […]
Social Identity Signaling in Public Relations: Job Pursuit Intention among Students with Marginalized Racial and Ethnic Identities and Queer Identities
Solyee Kim (Forthcoming). “Social Identity Signaling in Public Relations: Job Pursuit Intention among Students with Marginalized Racial and Ethnic Identities and Queer Identities,” Journal of Public Relations Research. Special Issue on DEI
The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance
Youngjee Ko (PhD candidate), Hanyoung Kim (PhD alum), Youngji Seo (PhD alum), Jeong-Yeob Han, Hye Jin Yoon, Jongmin Lee (PhD student) & Ja Kyung Seo (PhD student) (2023). “The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among […]
AI-driven Disinformation: A Framework for Organizational Preparation and Response
Elise Karinshak (undergraduate alum) and Yan Jin. (Forthcoming). “AI-driven Disinformation: A Framework for Organizational Preparation and Response“. Journal of Communication Management. Abstract: Disinformation, false information designed with the intention to mislead, can significantly damage […]
Effects of Risk Disclosure and Call to Action on Young Adults’ Responses to Dietary Supplement Advertising
Wenqing Zhao (PhD student), Yan Jin, and Elise Karinshak (undergraduate alum). (Forthcoming). “Effects of Risk Disclosure and Call to Action on Young Adults’ Responses to Dietary Supplement Advertising”. International Journal of Pharmaceutical and Healthcare Marketing. […]