Advertising & Public Relations Archive
A systematic review of virtual influencers: Similarities and differences between human and virtual influencers in interactive advertising
Byun, Kate Jeonghee, & Sun Joo (Grace) Ahn (in press). “A systematic review of virtual influencers: Similarities and differences between human and virtual influencers in interactive advertising.” Journal of Interactive Advertising. Abstract: Virtual […]
Using time travel in virtual reality (VR) to increase efficacy perceptions of influenza vaccination
Lee, Joomi (former Grady postdoc), Wu, Dai-yun, Lin, Jih-Hsuan (Tammy), Jooyoung Kim, & Sun Joo (Grace) Ahn (2023). “Using time travel in virtual reality (VR) to increase efficacy perceptions of influenza vaccination.” Journal of […]
Mediating social support through sensor-based technologies for children’s health behavior change
Joshua Baldwin (Grady postdoc), Lee, Joomi (former Grady postdoc), Tate, Allan, Okitondo, Christian, Johnsen, Kyle, Schmidt, Michael, Rathbun, Stephen, Novotny, Eric (former Grady postdoc), & Sun Joo (Grace) Ahn (2023). “Mediating social support through sensor-based technologies […]
Using Humor to Increase COVID-19 Vaccination Intention for the Unvaccinated: The Moderating Role of Trust in Government
Yoon, Hye Jin, Jongmin Lee (PhD student), Jeong Yeob Han, Youngjee Ko (PhD candidate), Hanyoung Kim (PhD alum), Youngji Seo (PhD alum), and Ja Kyung Seo (PhD student) (2023), “Using Humor […]
The Power of “Likes”: The Effects of “Liked By
Youngji Seo (PhD alum), Hanyoung Kim (PhD alum), Youngjee Ko (PhD candidate), Hye Jin Yoon, Jeong Yeob Han, Jongmin Lee (PhD student) and Ja Kyung Seo (PhD student) (2023), “The Power […]
The Effects of In-stream Video Advertising on Ad Memory Encoding: A Neurophysiological Study
Lee, Seungji, Jooyoung Kim, Glenna Read, and Sung-Phil Kim, “The Effects of In-stream Video Advertising on Ad Memory Encoding: A Neurophysiological Study,” Journal of Advertising Abstract: Although in-stream video advertising is common, its effects […]
Warranted Inferences of Mediation and Possibility of a Threshold Effect: Verifying the Mediating Effects of Anger in Situational Crisis Communication Theory
Rongting Niu (PhD student) and Xin Ma. (Forthcoming). “Warranted Inferences of Mediation and Possibility of a Threshold Effect: Verifying the Mediating Effects of Anger in Situational Crisis Communication Theory.” Public Relations Review. […]
Crisis Communication for Public Organizations: Examining Pakistan Railways’ Use of Information Technology and Social Media for Image Repair
Muhammad Ittefaq, Shafiq Ahmad and Yan Jin. (Forthcoming) “Crisis Communication for Public Organizations: Examining Pakistan Railways’ Use of Information Technology and Social Media for Image Repair.” Journal of Contingencies and Crisis Management. Abstract: […]
When a journalist and politician engage in deception detection: Effects of demeanor, refutation, and partisanship in combative media interviews
David E. Clementson & W. Zhao (AdPR PhD student) (in press). “When a journalist and politician engage in deception detection: Effects of demeanor, refutation, and partisanship in combative media interviews.” […]
Multiplayer Support: Applying elements of the Dual Social Support Model to eSports
Bryan Trude (2023). “Multiplayer Support: Applying elements of the Dual Social Support Model to eSports,” In Farquhar, L. & Rogers, R. (Eds.), Esports Motivations: What’s Driving the Fastest Growing Sports Phenomenon? […]