Advertising & Public Relations Archive
Book Chapter: Gaming and behavior change
Abstract: This chapter explores how video games interact with individual characteristics to afford unique opportunities for behavior change. It first considers how video games differ from traditional media, and more […]
Book Chapter: Designing for persuasion through embodied experiences in immersive virtual environments
Abstract: Embodied experiences in virtual reality (VR) involves the reproduction of sufficiently realistic sensory information so that users are able to see, hear, and feel experiences as if they are […]
Seeking Formula for Misinformation Treatment in Public Health Crises: The Effects of Corrective Information Type and Source
Abstract: An increasing lack of information truthfulness has become one fundamental challenge to communications. Insights into how to debunk this type of misinformation can especially be crucial for public health […]
Feeling the weight of calories: Using haptic feedback as virtual exemplars to promote risk perception among young females on unhealthy snack choices
Abstract: Virtual simulations allow users to feel and manipulate objects as they would in the physical world. Guided by exemplification theory and risk communication research, a virtual exemplar was developed […]
The Effect of Brand-Health Issue Fit on Fast-Food Health-Marketing Initiatives
Abstract: Recognizing that fast-food brands are increasingly interested in featuring health and wellness values in their marketing, this study investigated the effect of perceived brand-health issue fit on consumer responses […]
Is desirability of the trait a boundary condition of the Proteus effect? A pilot study.
Abstract: Although previous research has shown that individuals take on aspects of the avatars they embody in virtual environments, studies have not yet tested whether this phenomenon, known as the […]
Points-based reward systems in gamification impact children’s physical activity strategies and psychological needs
Abstract: Gamification is an increasingly popular form of health intervention but its efficacy remains elusive due to a lack of clarity in its conceptualization and operationalization. This study aimed to […]
Virtual exemplars in health promotion campaigns: Heightening perceived risk and involvement to reduce soft drink consumption in young adults.
Abstract: Virtual simulations allow individuals to concretely view future negative health consequences of present dietary choices. Integrating exemplification theory with risk communication research, the effect of using virtual simulations to […]
The role of risk tolerance in the publics’ health risk perception and responses
Abstract: To better understand how uncertainty influences publics’ risk perception and responses, this study introduced risk tolerance as a new concept to public relations literature and then investigated how publics […]
“The Effects of Influencer Type (Micro vs. Macro Influencer) and Brand Placement Type of Consumer Responses to Influencer Advertising.”
Taeyeon Kim (Grady PhD Student) was awarded the 2018-2019 American Academy of Advertising Dissertation Award ($2,500) for her proposal “The Effects of Influencer Type (Micro vs. Macro Influencer) and Brand […]