Advertising & Public Relations Archive
The Misunderstood Nineteenth Century Press Agent
Abstract: Analysis of press coverage of nineteenth century American press agents indicates that, although press agents worked in a variety of sectors, their primary motivation was profit, their main strategy […]
2019 Emerald Literati Award for Excellence
2019 Emerald Literati Award for Excellence – Highly Commended Paper, Corporate Communications: an International Journal -LaShonda Eaddy and Yan Jin (2018). “Crisis History Tellers Matter: The Effects of Crisis History […]
Brand novelty and publicity about athlete endorsers affect cognitive processing and evaluation of ads
Abstract: Using a hierarchy of effects framework (Lavidge and Steiner 1961), the present study investigated how brand novelty and publicity about athlete endorsers influence cognition, affect, and conation in response […]
The role of social categorization of models on visual attention to features of print advertisements
Abstract: Recent trends in consumer behavior have resulted in brands’ use of models in ads that challenge essentialized social categories (e.g., racially ambiguous) to appeal to socially-conscious consumers. Although industry […]
The role of social categorization of models on visual attention to features of print advertisements. International Communication Association
Abstract: Recent trends in consumer behavior have resulted in brands’ use of models in ads that challenge essentialized social categories (e.g., racially ambiguous) to appeal to socially-conscious consumers. Although industry […]
Book Contract: Advancing Crisis Communication Effectiveness: Integrating Public Relations Scholarship with Practice
Abstract:: Advancing Crisis Communication Effectiveness shows how crisis communication plans and efforts for complex and challenging issues benefit when academic perspectives are connected with practitioner experiences. This book brings crisis […]
A Social Networks Approach to Viral Advertising: The role of Primary, Contextual, and Low Influencers
Abstract: The diffusion of social networking platforms ushered in a new age of peer-to-peer distributed online advertising content, widely referred to as viral advertising. The current study proposes a social […]
Mates or married? Implications of gender composition and physical intimacy on evaluation of images tested for advertising
Abstract: Drawing upon the theoretical framework of social identity theory and literature on physical intimacy, consumer neuroscience, and social cognitive and affective neuroscience, responses to images featuring same-gender and other-gender […]
Changing the game: The effects of cognitive load and brand prominence on covert advertising recognition.
ABSTRACT: The present study (N=82) employed a 2 (advertisement format: advergame vs. video commercial) x 2 (brand prominence: low (Asus) vs. high (KFC)) between-subjects factorial experiment to investigate the effect […]
Can we prime users to verify information? A study of visual attention to page cues and information search in response to online misinformation styled as news.
ABSTRACT: Misinformation that borrows from the design conventions of online news, often called simply “fake news,” is intentionally misleading and deceptive information packaged and disseminated in such a way that […]