Advertising & Public Relations Archive
Gendered leisure in the shadow of the pandemic: The self and the other in symbolic interaction
Shira Chess, Ivanka Pjesivac, & Sun Joo (Grace) Ahn (2023). “Gendered leisure in the shadow of the pandemic: The self and the other in symbolic interaction,” paper to be presented […]
Walking the moral plank: Investigating moral decision-making under threat in virtual reality
Lee, Joomi (former Grady postdoc), Baldwin, Joshua (Grady postdoc), Hahn, Lindsay (former Grady postdoc), Glenna Read, & Sun Joo (Grace) Ahn (2023). “Walking the moral plank: Investigating moral decision-making under threat in virtual reality,” paper to be presented […]
The Role of Fresh Start Mindset (FSM) and Collectivistic Orientation in Mental Health Awareness Ads
Lee, Yoon Joo, Hye Jin Yoon, Hae Yeon Seo, “The Role of Fresh Start Mindset (FSM) and Collectivistic Orientation in Mental Health Awareness Ads,” paper presented at AEJMC, Washington D.C. Aug. 7-10. […]
Visual representations of community in scholastic photojournalism: A thematic analysis of award-winning photographs from the National Scholastic Press Association’s Photo of the Year contest
Leslie Klein (PhD student and Carter Research Fellow) (2023, August). “Visual representations of community in scholastic photojournalism: A thematic analysis of award-winning photographs from the National Scholastic Press Association’s Photo of […]
Why Democratic voters like seeing Democrats interviewed on Fox News’s Tucker Carlson more than Republican voters like Republicans on CNN
Clementson, D. E., & Zhao, W. (AdPR PhD student) (2023, Nov. 16-19). “Why Democratic voters like seeing Democrats interviewed on Fox News’s Tucker Carlson more than Republican voters like Republicans on CNN,” paper presentation. […]
When a journalist and politician engage in deception detection: Effects of demeanor, refutation, and partisanship in combative media interviews
Clementson, D. E., & Zhao, W. (AdPR PhD student) (2023, Nov. 16-19). “When a journalist and politician engage in deception detection: Effects of demeanor, refutation, and partisanship in combative media interviews,” paper presentation. National […]
How intense language hurts a politician’s trustworthiness: Voter norms of a political debate via Language Expectancy Theory
David E. Clementson, W. Zhao (AdPR PhD student) & Park, S. (AdPR PhD student) (2023, Nov. 16-19). “How intense language hurts a politician’s trustworthiness: Voter norms of a political debate via Language Expectancy Theory,” paper […]
Tell me you are trustworthy without telling me you are trustworthy: Effects of nonverbal demeanor in a political debate
David E. Clementson & L. Fiore (AdPR MA student) (2023, Nov. 16-19). “Tell me you are trustworthy without telling me you are trustworthy: Effects of nonverbal demeanor in a political debate,” paper presentation. National […]
Reaching across the aisle or feeding the base? Effects of interparty deception detection in political news interviews
David E. Clementson & L. Fiore (AdPR MA student) (2023, Nov. 16-19). “Reaching across the aisle or feeding the base? Effects of interparty deception detection in political news interviews,” paper presentation. National Communication […]
A systematic review of virtual influencers: Similarities and differences between human and virtual influencers in interactive advertising
Byun, Kate Jeonghee, & Sun Joo (Grace) Ahn (in press). “A systematic review of virtual influencers: Similarities and differences between human and virtual influencers in interactive advertising.” Journal of Interactive Advertising. Abstract: Virtual […]