Advertising & Public Relations Archive
Creating a Social Media Listening Center
Itai Himelboim, proposal accepted: “Creating a Social Media Listening Center,” panel to take place at the March 2023 annual conference of the American Academy of Advertising, Denver. Abstract: Social media […]
Leveraging Influencers to Improve Quality of Life: Implications and Insights for Healthy Behaviors and Prosocial Outcomes
Nathaniel Evans, “Leveraging Influencers to Improve Quality of Life: Implications and Insights for Healthy Behaviors and Prosocial Outcomes.” Keynote conference talk presented at, “Under the Influence: A Comprehensive Look at […]
How the Impact of Social Media Influencer Disclosures Changes over Time. Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intention
Nathaniel Evans and Delia Balaban presented their forthcoming published article in the Journal of Advertising Research titled, “How the Impact of Social Media Influencer Disclosures Changes over Time. Discounting Cues […]
Covert Advertising and Consumer Understanding: Implications for Practice and Policy
Nathaniel Evans, “Covert Advertising and Consumer Understanding: Implications for Practice and Policy.” Research talk presented to Babeș-Bolyai University, Faculty of Political, Administrative and Communication Sciences, Cluj-Napoca, Romania, October 5th, 2022.
State of Vaccine Hesitancy in the United States
Glen J. Nowak and Michael A. Cacciatore, “State of Vaccine Hesitancy in the United States,” forthcoming, in an upcoming issue of Pediatric Clinics of North America, a journal that provides […]
Contextual Pathways Linking Cumulative Experiences of Racial Discrimination to Black American Men’s COVID Vaccine Hesitancy
Curtis, M.G., Whalen, C.C., Ivanka Pjesivac, & Kogan, S. M. (2022) “Contextual Pathways Linking Cumulative Experiences of Racial Discrimination to Black American Men’s COVID Vaccine Hesitancy.” Journal Racial and Ethnic […]
Metaverse Marketing: How the metaverse will shape the future of consumer research and practice
Dwivedi Y. K. et al., including Jooyoung Kim and Sun Joo (Grace) Ahn (published), “Metaverse Marketing: How the metaverse will shape the future of consumer research and practice.” Psychology & […]
Effects of Individuals’ Cultural Orientations and Trust in Government Health Communication Sources on Behavioral Intentions During a Pandemic: A Cross-Country Study
Sung In Choi (PhD candidate), Sungsu Kim (PhD alum), Yan Jin, Chiara Valentini, Mark Badham, Elanor Colleoni, and Stefania Romenti (In press). “Effects of Individuals’ Cultural Orientations and Trust in […]
Disclosure-Driven Recognition of Native Advertising: A Test of Two Competing Mechanisms
Eline Brussee, Eva Van Reijmersdal, Nathaniel Evans, and Bart Wojdynski (forthcoming), “Disclosure-Driven Recognition of Native Advertising: A Test of Two Competing Mechanisms,” Journal of Interactive Advertising Abstract: This study aims […]
Exploring emotional and cognitive priming effects in mediated sports using psychophysiological measures: How sport program-induced emotions and ad schema congruity influence effectiveness of advertising
Lee, M. & Glenna Read (Forthcoming). “Exploring emotional and cognitive priming effects in mediated sports using psychophysiological measures: How sport program-induced emotions and ad schema congruity influence effectiveness of advertising”. […]