visual attention Archive

How to avoid the greenwashing trap: A smartphone eye-tracking examination of CSR appeals and image framing on greenwashing perceptions and visual attention

Seo, Y., Sun, S., Bart Wojdynski & Jeff Duncan (current Ph.D. student) (2023, August). “How to avoid the greenwashing trap: A smartphone eye-tracking examination of CSR appeals and image framing on greenwashing perceptions […]

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Can we prime users to verify information? A study of visual attention to page cues and information search in response to online misinformation styled as news.

ABSTRACT: Misinformation that borrows from the design conventions of online news, often called simply “fake news,” is intentionally misleading and deceptive information packaged and disseminated in such a way that […]

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