Social Media Archive
Following science on social media: The effects of humor and source likability
Abstract: Science communicators have been encouraged to use humor in their online engagement efforts. Yet, humor’s effectiveness for engaging people with science remains an open question. We report the results […]
Reaching the Vaccine-Averse: The Role of Cue-based Trust in COVID-19 Vaccination Social Media Vlogs Addressing Vaccine Hesitancy
A multi-method study (Study 1: Focus groups; Study 2: Survey; Study 3: Online experiment) will examine user-generated COVID-19 vaccine information in social media-based vlogs to (1) identify eWOM content attributes […]
Prosocial native advertising on social media: effects of ad-context congruence, ad position and ad type
Abstract: Purpose – Social media have become an increasingly important venue for prosocial campaigns. Competing for the public’s attention in the digital space is an ongoing challenge. This study aims to test the […]
Living at the speed of mobile: How users evaluate social media news posts on smartphones
Abstract: A growing body of research suggests that differences between smartphones and desktop computers influence information processing outcomes. A within-subjects (N = 64) smartphone eye-tracking experiment replicates a 2018 desktop-based study of […]
What Drives Loyal Fans of Brand Pages to take Action? The Effects of Self-Expansion and Flow on Loyal Page Fans’ Sharing and Creation Activities
Abstract: Consumer-driven sharing and creation activities are valuable engagement activities as they help spread awareness and interaction for brands on social media. Loyal fans of brand pages are an important […]
Communication rituals, alternative media regimes and enactments of participatory journalism in rural ‘news deserts’ in Georgia
Abstract: “News deserts’ are defined as communities with inadequate access to news sources (Abernathy, 2018; Stites, 2011). In an environment increasingly polarized, with social media platforms that support the spread […]
Hashtags, Images, and Identity: An Interdisciplinary Qualitative Approach to Analyzing Transgender Latinas’ Use of Instagram
Abstract: Social media and media culture have significantly impacted how we understand ourselves, our communities, and our society. Marginalized groups have utilized social media as an effective outlet for self-expression […]
How Camera Perspective Contributes to Normative Judgments of Officers and Citizens in Police Use of Force Videos
Abstract: Social media provide the opportunity to create and maintain online and offline social relationships (Kuss & Griffiths, 2011, 2017), though they also provide opportunities to influence public discourse (Bennett, […]
The Effects of User Comment Valence of Facebook Health Messages on Intention to Receive the Flu Vaccine: The Role of Pre-existing Attitude Toward the Flu Vaccine and Psychological Reactance
Abstract: This study examined if and how Facebook user-generated comments about the flu vaccine influenced psychological reactance in conjunction with pre-existing flu vaccine attitude. Psychological reactance was further tested as […]
The Effect of Sponsorship Disclosure in YouTube Product Reviews.
Abstract: Facing the rising trend of sponsored product reviews posted on social media, government regulatory agencies have published industry guidelines requiring disclosure of sponsorship in social media product reviews. However, […]