Social Media Strategies Archive
What makes a Loyal Fan a Brand Advocate on Social Media? Capitalizing on Brand Page Loyalty to build Self-Expansion Benefits for Fans.
Abstract: Fans of brand pages are valuable as they help spread positive word-of-mouth on social media, and drive brand recommendations to other social media users. Companies, such as Nike and […]
Social Media Strategies for Overcoming Stakeholder Social Media Fatigue: A Trialogue Approach
Abstract: The continuation of rapid changes in Web 2.0 has transformed the practice of business communication and stakeholders’ expectations. One paramount issue facing corporate communicators is stakeholders’ social media fatigue […]