Public Health Archive
The role of risk tolerance in the publics’ health risk perception and responses
Abstract: To better understand how uncertainty influences publics’ risk perception and responses, this study introduced risk tolerance as a new concept to public relations literature and then investigated how publics […]
Seeking Formula for Misinformation Treatment in Public Health Crises: The Effects of Corrective Information Type and Source
Abstract: An increasing lack of information truthfulness has become one fundamental challenge to communications. Insights into how to debunk this type of misinformation can especially be crucial for public health […]
The role of risk tolerance in the publics’ health risk perception and responses
Abstract: To better understand how uncertainty influences publics’ risk perception and responses, this study introduced risk tolerance as a new concept to public relations literature and then investigated how publics […]
Communicating about Infectious Disease Threats: Insights from Public Health Information Officers
Abstract: The public health communication challenges that arise in times of infectious disease threats (IDTs) were examined using the Risk Amplification through Media Spread (RAMS) Framework and in-depth phone interviews […]