The role of risk tolerance in the publics’ health risk perception and responses
The International Crisis and Risk Communication Conference, March 11-13, 2019, Orlando, FL. TOP STUDENT PAPER AWARD
The International Crisis and Risk Communication Conference, March 11-13, 2019, Orlando, FL.
Abstract: To better understand how uncertainty influences publics’ risk perception and responses, this study introduced risk tolerance as a new concept to public relations literature and then investigated how publics react to health risks with different temporal distances: climate change and foodborne illness. Through an online survey, this study found out that uncertainty induced by risk temporal distance, leads to varied risk tolerance, which subsequently influences where and how people seek and share risk information.
The Effects of Threat Type and Gain-Loss Framing on Publics’ Responses to Strategic Environmental Risk Communication
Sung In Choi (PhD candidate), Jingyu Zhang, and Yan Jin. (forthcoming). “The Effects of Threat Type and Gain-Loss Framing on Publics’ Responses to Strategic Environmental Risk Communication.” Corporate Communications: An […]
Promoting Survivor Safety in Immigrant Communities: Online Simulation Training for Korean American Faith Leaders
Choi, J (UGA Social Work)., Orpinas, Pamela (UGA Public Health)., Han, Jeong-Yeob, Cho, S., Li, T., & Kim, C. (2022). “Promoting Survivor Safety in Immigrant Communities: Online Simulation Training for […]