The role of risk tolerance in the publics’ health risk perception and responses
The International Crisis and Risk Communication Conference, March 11-13, 2019, Orlando, FL. TOP STUDENT PAPER AWARD
The International Crisis and Risk Communication Conference, March 11-13, 2019, Orlando, FL.
Abstract: To better understand how uncertainty influences publics’ risk perception and responses, this study introduced risk tolerance as a new concept to public relations literature and then investigated how publics react to health risks with different temporal distances: climate change and foodborne illness. Through an online survey, this study found out that uncertainty induced by risk temporal distance, leads to varied risk tolerance, which subsequently influences where and how people seek and share risk information.
COVID-19 Vaccination and Public Health Communication Strategies: An In-depth Look at How Demographics, Political Ideology, and News/Information Source Preference Matter
Abstract: Widely accepted public health actions and recommendations, particularly those related to vaccines, are critical to U.S. and global responses to infectious disease pandemics, such as COVID-19. Drawing from nationally […]