green advertising Archive
Changing attitudes on social media: Effects of fear and information in green advertising on non-green consumers
Abstract: How can green advertising get non-green consumers to think more about the environment? Using Elaboration Likelihood Model and Social Judgement Theory, we construct hypotheses and test them across three […]
The role of firm’s commitment to the environment in green advertising for the sustainable markets
Abstract: We investigated factors influencing consumers’ evaluations of ads for sustainable luxury products and found that their attitudes were subject to two types of environmental messages: depictions of firms’ own […]