conjoint analysis Archive
What Drives a Tough Call: Determining the Importance of Contingency Factors and Individual Characteristics in Communication Executives’ Stance Decision-Making through a Conjoint Analysis
Abstract: To further the understanding of how communication executives make tough calls in times of organizational-public conflict, we use a conjoint analysis to identify key drivers for organizational stance decision-making. […]
Strategic Decision-Making for Public Relations: Determining the Importance of Contingency Theory Factors Through a Conjoint Analysis
Abstract: This study uses a novel approach, the conjoint analysis, as a way to investigate the interactions between three factor groupings of the contingency theory variables that are relevant for […]