Virtual Reality Archive
Race in the Metaverse: Racism, Bias, and Intergroup Contact in Augmented and Virtual Reality
Haley R. Hatfield (Ph.D. student) and Sun Joo (Grace) Ahn. “Race in the Metaverse: Racism, Bias, and Intergroup Contact in Augmented and Virtual Reality,” panel presentation at the American Psychological Association […]
Radicalizing Social Virtual Realities
Haley R. Hatfield (Ph.D. student) (2023). “Radicalizing Social Virtual Realities,” in N. D. Bowman (Ed.)., Emerging issues for emerging technologies: informed provocations for theorizing media futures (Chapter 3). Peter Lang. Abstract: Virtual reality […]
The future of advertising in virtual, augmented, and extended realities
Sun Joo (Grace) Ahn, Jooyoung Kim, & Jaemin Kim (Grady PhD student) (in press). The future of advertising in virtual, augmented, and extended realities. International Journal of Advertising. Abstract: The ever-changing media environment […]
Virtual reality as human machine communication
Eric Novotny (Grady postdoctoral research associate), Joomi Lee (Grady postdoctoral research associate) & Sun Joo (Grace) Ahn (in press). “Virtual reality as human machine communication.” In A. Guzman, R. McEwen, & S. Jones […]
Unintended consequences of spatial presence on learning in virtual reality
Sun Joo (Grace) Ahn, Kristine Nowak & Jeremy Bailenson (2022). “Unintended consequences of spatial presence on learning in virtual reality.” Computers & Education, doi:10.1016/j.compedu.2022.104532 Abstract: Research on virtual reality (VR) in education […]
Virtual Reality Experience in Tourism Advertising: Roles of Immersion and Advertising Engagement
Jihoon Kim (Grady PhD alum), Sun Joo (Grace) Ahn, and Jooyoung Kim. “Virtual Reality Experience in Tourism Advertising: Roles of Immersion and Advertising Engagement.” Presented at the American Academy of Advertising (AAA) Annual Conference, […]
Virtual Reality Experience in Tourism Advertising: Roles of Immersion and Advertising Engagement
Abstract: Building favorable destination image and evoking positive feelings toward tourism ads are essential to the success of destination marketing in the competitive tourism business environment. The current study investigated […]
Using Immersive Virtual Reality to Improve the Beliefs and Intentions of Influenza Vaccine Avoidant 18-to-49-Year-Olds: Considerations, Effects, and Lessons Learned.
Abstract: Only one-third of adults 18 to 49 years old in the United States receive a recommended annual influenza vaccination. This study examined whether supplementing vaccine information statements (VIS) with […]
Interactive virtual reality reduces quadriceps pain intensity during high-intensity interval leg cycling exercise.
Poster presented at the World Congress of Pain of the International Association for the Study of Pain, September 12-16, Boston, MA.