Virtual influencers Archive
On being human: An investigation of virtual influencers and activism
Haley Hatfield (Ph.D. student) and Aarum Youn-Heil (Ph.D. student). (2023, August 7). “On being human: An investigation of virtual influencers and activism”. Mass Communication & Society Division, Association for Education in Journalism and […]
On being human: An investigation of virtual influencers and activism
Haley R. Hatfield (Ph.D. student) & Aarum Youn-Heil (Ph.D. student) (2023). On being human: An investigation of virtual influencers and activism [Paper Presentation]. 2023 AEJMC Midwinter Conference, Norman, OK. *Top Paper Abstract in […]
Can Virtual, CGI-Generated, Influencers Help Sell Products on Instagram? Effects of Perceived Realism and Disclosure on Brand-Related Attitudes and Behavioral Intentions
Joe Phua, Nathaniel J. Evans, Youngjee Ko (Ph.D. candidate), and Janice Lee (Ph.D. candidate) (Forthcoming) “Can Virtual, CGI-Generated, Influencers Help Sell Products on Instagram? Effects of Perceived Realism and Disclosure […]
On being human: An investigation of virtual influencers and activism
Haley R. Hatfield (PhD student) and Aarum Youn-Heil (PhD student). (2023). On being human: An investigation of virtual influencers and activism [Paper Presentation]. 2023 AEJMC Midwinter Conference, Norman, OK. Abstract: Social media […]