Source credibility Archive
Legitimate and appropriate science communication: The effects of anthropomorphic and satirical humor on source credibility
Alexandra Frank, Michael A. Cacciatore, Yeo, S.K., & Su, L. Y.-F. (2023, May). “Legitimate and appropriate science communication: The effects of anthropomorphic and satirical humor on source credibility.” Paper presentation […]
The importance of source credibility in crises to maintain corporate reputation in a socially mediated era: A mediating role of source credibility
Accepted for presentation at the International Public Relations Research Council Conference, Orlando, FL, March 5-7, 2020. Abstract: This paper aims examines how different source of information affect public’s forgiveness and […]