Social Identity Archive
This ad speaks to me: An investigation of mechanisms underlying social identity relevant advertising
Glenna L. Read, Zhao, W. (PhD student), Choi, S. (PhD student), Hudson, S. (undergraduate student), Wen, T. “This ad speaks to me: An investigation of mechanisms underlying social identity relevant advertising,” […]
Social Identity Signaling in Public Relations: Recruitment of BIPOC and LGBTQIA+ Practitioners
Abstract: This study examined the effectiveness of DEI cues in recruiting BIPOC and LGBTQIA+ practitioners by conducting a 2 (identify as marginalized or not) x 2 (high or low DEI […]
Intergroup Contact, COVID-19 News Consumption, and the Moderating Role of Digital Media Trust on Prejudice toward Asians in the U.S.: A Cross-Sectional Study
Abstract: Background: The perceived threat of a contagious virus may lead people to be distrustful of immigrants and out-groups. Since the COVID-19 outbreak, the salient politicized discourses of blaming Chinese […]
Processing ambiguous social identity: Disclosure of identity and phenotypic prototypicality affect processing and evaluation of persuasive messages
Read, G. L. (Forthcoming). Processing ambiguous social identity: Disclosure of identity and phenotypic prototypicality affect processing and evaluation of persuasive messages. Journal of Communication. Abstract: This study investigates how news […]
Glenna Read received the 2019 Annie Lang Dissertation Award
Glenna Read received the 2019 Annie Lang Dissertation Award from the Information Systems Division of the International Communication Association for her dissertation, “Social identity in advertising: News stories, phenotypic prototypicality, […]
Mates or married? Implications of gender composition and physical intimacy on evaluation of images tested for advertising
Abstract: Drawing upon the theoretical framework of social identity theory and literature on physical intimacy, consumer neuroscience, and social cognitive and affective neuroscience, responses to images featuring same-gender and other-gender […]
Effects of social identity and Schadenfreude on attitude toward brand sponsoring an instant replay review: The moderating role of rivalry and suspense
Abstract: Used during sport games to guard against incorrect calls by referees, instant replay review has provided sponsoring brands an additional advertising opportunity. Although instant replay video (IRV) encourages sport […]
Sport Team-Endorsed Brands on Facebook: Effects of Game Outcome (Win/Loss), Location (Home/Away) and Team Identification on Fans’ Brand Evaluations
Abstract: Purpose – Applying social identity theory, the social identity-brand equity model and excitation-transfer theory, the purpose of this paper is to examine effects of game outcome (win/loss) and location […]
Effects of Social Identity and Schadenfreude on Attitude toward Brand Sponsoring an Instant Replay Review: The Moderating Role of Rivalry and Suspense
Abstract: Used during sport games to guard against incorrect calls by referees, instant replay review has provided sponsoring brands an additional advertising opportunity. Although instant replay video (IRV) encourages sport […]