credibility Archive
Decoding Demarketing Advertising: The Role of Company Mission Commitment and Credibility on Demarketing Efforts
Abstract: Consumers are increasingly in support of sustainable marketing and demarketing has received attention as a viable strategy in response to this growing sentiment. As only a few studies focused on testing […]
Using directional cues in immersive journalism: The impact on information processing, narrative transportation, presence, news attitudes, and credibility.
Abstract: This study examined the effects of the use of directional cues in immersive journalism on information recall, attitudes towards a news story, narrative transportation, presence, and message credibility by […]