consumer neuroscience Archive
Translating consumer neuroscience into advertising research and education
Abstract: Despite the increasing application of consumer neuroscience in advertising research in both academia and industry, many misconceptions about neuroscience research and data persist. One of the challenges for the […]
Mates or married? Implications of gender composition and physical intimacy on evaluation of images tested for advertising
Abstract: Drawing upon the theoretical framework of social identity theory and literature on physical intimacy, consumer neuroscience, and social cognitive and affective neuroscience, responses to images featuring same-gender and other-gender […]