conference paper Archive

Abstract: As part of formative research for a social marketing intervention, eight focus groups were conducted for Georgia SNAP-Ed eligible participants (N=70) in four quadrants (NW, NE, SW, SE) of […]

Abstract: To test and elaborate as necessary the Social-Mediated Crisis Communication (SMCC) model’s key publics classifications (Liu et al., 2012) and to provide practical insight to public identification for crisis […]

Tax incentives designed to lure film production away from California and New York have become commonplace in state legislatures across the country.  By 2009, at least 44 states had enacted […]

Abstract: Drawing on the uses and gratifications framework, a survey of 345 participants was conducted to examine the effect of viewers’ social TV usage on the development of program commitment and network […]

Abstract: Based on the Self-Determination Theory, this study examined the effects of rewards on undermining customers’ intrinsic motivation to engage in loyalty programs. Two experiments revealed that participants who received […]

Abstract: Facebook’s “Friends of connection” allows marketers to feature Facebookusers’ reactions (e.g., like) to brand-related contents and forward them to their Friends as advertising. The present study experimentally investigated the […]

Abstract: The measurement and evaluation of public relations has undoubtedly emerged as one of the most critical issues facing both practitioners and the PR industry as a whole. In this study, […]

Abstract: To many, the 2014-15 measles outbreak was a sobering reminder of the dangers of delaying and declining childhood vaccinations. The outbreak, which originated at a theme park in California, has […]

Abstract: Taking a content-form integrated approach to visuals in crisis communication, we argue that visuals play a dual-role in crisis information or crisis message design: Visuals can be both form […]