conference paper Archive
How Health Consciousness and Perceived Healthiness of Fast Food Restaurant Brands Influence Reactions to Food Advertising
Abstract: This study examined how consumer health consciousness (high vs. low) and fast food brand type (unhealthy vs. healthy) impact evaluative responses to food advertisements. The findings revealed that consumers exhibited […]
How Cancer Patients Use and Benefit from an Integrated eHealth System
Abstract: Despite the mounting evidence of efficacy of eHealth interventions, their mechanisms of action remain unknown. The current study analyzed patient log data as each patient engaged in an integrated eHealth […]
Attribution of global ethical norms
Abstract: This study examined, by comparative thematic analysis, public perceptions of global journalistic norms of independence and integrity by studying perceptions of news media corruption in three Eastern European countries: […]
Does Generational Differences and Emotion Matter to Predictors for Cancer Risk Perception
Abstract: Drawing on the Social Amplification of Risk Framework (SARF), this research investigated whether individual amplification stations (such as emotion, cancer information seeking, family cancer history, and fatalistic belief) and social […]
The Looking Glass Celebrity
Abstract: The Kim Kardashian: Hollywood mobile app game has been an immensely popular game that earned $200 million in its first year of release alone. In order to “win” this […]
Information flow and leadership challenges
Abstract: How to effectively manage information flow continues presenting challenges for public relations practice, reflecting the magnitude and impact of a data-driven and strategy-oriented market environment globally. To echo this emerging […]
The impact of trust on public relations practitioners’ job satisfaction
Abstract: In this study, we propose and conduct a moderated multiple mediation analysis to depict both direct and indirect effects of trust in organization on public relations practitioners’ job satisfaction. Using […]
Gender, Nationalism, and Individualism
Abstract: Li Na is a former Chinese professional tennis player, who is the first and only Grand Slam singles champion from Asia and is regarded as the region’s tennis pioneer […]
The Effects of News Framing and Issue Attribution on Chinese College Students’ Responses to Depression Coverage
Abstract: Depression is now one of the most severe public health threats in China and among Chinese college students. To examine the role of depression news coverage and address barriers […]
Corporate WeChat Communication in China
Abstract: This study tackles the gap in public relations research on how corporations utilize WeChat, the dominant social media in China, to communicate and interact with publics. Using a content […]