communication practitioners Archive
Measuring the value of public relations: An international investigation at how communication practitioners view the challenges and suggest solutions
Abstract: This research is motivated to advance our understanding of measurement challenges in communication practice and coping strategies from a global perspective. To do so, we relied on data from a […]
Understanding the competency spectrum for communication management: The need, the gap, and the continuous learning mindset
Abstract: Communication practitioners are expected to master a wide range of communication and non-communication skills to demonstrate efficiency and competency. Although the competency spectrum has been taken for granted in […]
Measuring the value of public relations: An international investigation at how communication practitioners view the challenges and suggest solutions
Abstract This research is motivated to advance our understanding of measurement challenges in communication practice and coping strategies from a global perspective. To do so, we relied on data from […]