Research Archive
Nicholas Eng studies human emotions in environmental and health message design
Nicholas Eng has long been interested in emotion science and prosocial environmental and health messaging. How people respond emotionally to different sequences of positive and negative environmental messages is the […]
The power of humor in advertising, with Dr. Hye Jin Yoon
Listen to the full episode on Spotify or Apple Podcasts. Dr. Hye Jin Yoon (MA ‘06, PhD ‘10) is an associate professor of advertising in the Department of Advertising and […]
Study shows the impact of environmental corporate social responsibility communication
With the rising threats of climate change and environmental degradation, many companies and organizations have instilled sustainability goals over recent years. But, how can they effectively motivate employees to engage […]
Research indicates policing videos contribute to trauma symptoms among Black Americans
Viewing violent police videos can result in trouble sleeping, symptoms of PTSD and feelings of being on guard, especially among Black Americans, according to research published in the Fall 2023 […]
Evaluating consumers’ processing of non-traditional advertising, with Dr. Nathaniel Evans
Listen to the full episode of Grady Research Radio onAnchor/Apple Podcasts/Spotify/Stitcher Dr. Nathaniel J. Evans is an associate professor of advertising in the Department of Advertising and Public Relations at Grady […]