Profiles of Tenacity: Elisa Fontanillas

Profiles of Tenacity: Elisa Fontanillas

September 21, 2023

Advertising student Elisa Fontanillas found the intersection of her passions at Grady College. Self-described as bright, bold and full of color, Fontanillas seeks creativity in all aspects of her life.

Why did you choose your major?

Well-designed things, pretty things, colorful pieces of art and pieces of communication have always caught my eye, especially growing up. I’ve always been infatuated with the way that people create art, magazines and the advertisements that are featured in them. With the rise of social media, I found myself more involved with a pathway that ultimately led to advertising! I find it’s the perfect major that combines my love for creativity, interest in technology and passion for working with people. Ultimately, this drives my love for what I’m studying, and I think I’ve made a pretty good choice.

Fontanillas poses in front of the Chicago skyline.

What does tenacity mean to you?

Tenacity means having unwavering passion and commitment to your craft and getting enjoyment out of always wanting to get things done in the best way possible. It means when you accomplish something you truly worked for, you get that warm fuzzy feeling that fuels your next fire.

What is one piece of advice that you would give to other Grady students?

I think it’s so important to be honest with yourself about what pathway you want to take with your career. It’s easy to get caught up in what other people are doing and ultimately model your own path based on others’ opinions, but you need to stay true to yourself and stay confident in what is going to make you the most satisfied and happy with your life. 

What is your most memorable Grady experience?

Fontanillas alongside other summer interns at Razorfish Health, a Publicis Groupe company.

Spending this last summer on the Grady Chicago Internship and Domestic Field Study was an unforgettable experience. Living and working in the city was not only a dream come true, but also a fantastic way for me to learn more about myself and what I want to do post-grad. Chicago is a beautiful city, and I would absolutely love to go back!

What has been the biggest impact on your life during your time at UGA?

Fontanillas embraces her fellow New Student Orientation leaders.

Being a part of New Student Orientation changed my trajectory at UGA. This program pushed me with my personal and professional growth and is what ultimately led me to decide to truly pursue my path down advertising. NSO connected me with some of my closest friends, and an incredible community that continuously pushes me to be better! 

What is the best piece of advice you’ve received?

I’ve been taught that comparison is the thief of joy and that your time is now! Your life right now is not a dress rehearsal, so act as if you are in the show now and don’t take any opportunity for granted. 

What would you tell your freshman self?

I would tell her to embrace change, be honest with what she truly wants, and stay present by enjoying every moment.