Social Cognition Archive
Parasocial: How Strangers Structure Our Online (And Offline) Lives
Jessica Maddox, Parasocial: How Strangers Structure Our Online (And Offline) Lives, for publication in February 2028, Sourcebooks. Synopsis: a highly accessible, informative, and entertaining guide to how parasocial relationships came to […]
Effects of Social Cognition on Influencer Advertising: From the Perspective of SCM and BIAS Map
Abstract : This research examined how visual presentation of social media influencers affects consumers’ social cognition and the effectiveness of influencer advertising. Using the theoretical frameworks of the Stereotype Content […]