risk communication Archive
The Effects of Threat Type and Gain-Loss Framing on Publics’ Responses to Strategic Environmental Risk Communication
Sung In Choi (PhD candidate), Jingyu Zhang, and Yan Jin. (forthcoming). “The Effects of Threat Type and Gain-Loss Framing on Publics’ Responses to Strategic Environmental Risk Communication.” Corporate Communications: An […]
Pandemic influenza vaccines – Communication of benefits, risks, and uncertainties
Abstract: Vaccines that would be recommended and offered in response to a novel influenza virus bring many communication challenges. This chapter identifies and describes some of the major issues that […]
Crisis Information Vetting in Social-Mediated Crisis and Risk Communication: A Conceptual Framework
Abstract: The proliferation of news sources and user-generated content, which is flooded by misinformation (Southwell, Thorson, & Sheble, 2018), present an urgent need for research that investigates audiences’ information consumption […]
The role of risk tolerance in the publics’ health risk perception and responses
Abstract: To better understand how uncertainty influences publics’ risk perception and responses, this study introduced risk tolerance as a new concept to public relations literature and then investigated how publics […]