Marketing research Archive

Great Expectations: The Role of Disclaimer Specificity, Source, and Claim Explicitness in Impacting MLM Distributor Earnings and Costs Estimates

Nathaniel J. Evans, Bartosz Wojdynski, & Haoyue Xiang (Grady Ph.D. student) (Forthcoming). “Great Expectations: The Role of Disclaimer Specificity, Source, and Claim Explicitness in Impacting MLM Distributor Earnings and Costs […]

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E-Cigarette Marketing on Social Networking Sites: Effects on Attitudes, Behavioral Control, Intention to Quit and Self-Efficacy

Abstract: This study examined exposure to three types of e-cigarette marketing—sponsored advertisements, brand pages, and user-created groups—on social networking sites and their influence on health-related outcomes. Results (N = 1,016) […]

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