Influencer Advertising Archive
Academic Advisory Circle of the American Influencer Council
Jessica Maddox has been appointed as a founding member of the Academic Advisory Circle of the American Influencer Council. The Circle will advise the American Influencer Council on bridging academic research, […]
Non-Dissertation Research Grant for Graduate Students
Jiwon Kim (Ph.D. student) and Joowon Lee (M.A. student) have received the Non-Dissertation Research Grant for Graduate Students ($700) at 2026 American Academy of Advertising (AAA) for their research titled “When “Exclusive Discounts” Violate Expectations: The […]
Comfort Creators: Gender, Parasocial Relationships, and Emotional Labor
Jessica Maddox, “Comfort Creators: Gender, Parasocial Relationships, and Emotional Labor.” Paper accepted to the Popular Culture Association annual conference, Atlanta, Georgia, April 2026. Abstract: Comfort media has emerged as a […]
Simulated persuasion in extended realities: Virtual influencers in immersive virtual environments
Sun Joo (Grace) Ahn & Hatfield, Haley (former Grady Ph.D. student) (in press). “Simulated persuasion in extended realities: Virtual influencers in immersive virtual environments.” Journal of Interactive Advertising. Abstract: With advances in computer-generated technologies […]
“The Effects of Influencer Type (Micro vs. Macro Influencer) and Brand Placement Type of Consumer Responses to Influencer Advertising.”
Taeyeon Kim (Grady PhD Student) was awarded the 2018-2019 American Academy of Advertising Dissertation Award ($2,500) for her proposal “The Effects of Influencer Type (Micro vs. Macro Influencer) and Brand […]