Corporate Communications Archive
When Advocacy Backfires: Mitigating Moral Outrage in Corporate Social Advocacy
Yanan Wu, Lanlan Zhang (Ph.D. student), Yi (Ansley) Zhao (Ph.D. student), and Alayoubi Rehab. “When Advocacy Backfires: Mitigating Moral Outrage in Corporate Social Advocacy.” Accepted for presentation at the International Public Relations […]
Ethical challenges in an evolving digital communication era: Coping resources and ethical trainings in corporate communications
Abstract: This study is motivated to investigate the ethical challenges facing public relations professionals in today’s digital communication environment. Our research found nearly 60% of surveyed professionals reported that they faced […]
Leadership excellence in corporate communications: A multi-group test of measurement invariance
Abstract: This study aims at advancing leadership research in corporate communications by introducing a more rigorous statistical approach to test whether communication professionals of different hierarchical reporting levels, years of experience, […]
Mobile Corporate Social Responsibility (mCSR): Examining Publics’ Responses to CSR-Based Initiatives in Natural Disasters
Abstract: As social media use on mobile devices has been integrated in people’s daily lives, corporations began to target the publics on corporate social responsibility (CSR) activities on mobile devices. […]
How Financial Crisis History Informs Ethical Corporate Communication: Insights from Corporate Communication Leaders
Abstract: This study explored how financial crisis history can inform corporate crisis communication practice across industries and over time. Thirty-eight interviews with chief communications officers (CCOs) and their counselors were […]
Treading Troubled Water
Abstract: Institutional knowledge and collective learning are invaluable resources for the corporate communications profession. How corporations and government agencies have historically communicated with publics provides historical parameters for developing public […]