brand perceptions Archive
Online Reviews and Their Perceived Impact on Restaurant Reputation
Ben Libon (Ph.D. student) (2025). “Online Reviews and Their Perceived Impact on Restaurant Reputation,” paper accepted for presentation at the Georgia Communication Association conference, February, Macon. Abstract: The U.S. restaurant […]
Advertising’s Movement to the Connection Era: A New Paradigm for Understanding Connections Among Brands, People, Content, and Technology
Jooyoung Kim (forthcoming). “Advertising’s Movement to the Connection Era: A New Paradigm for Understanding Connections Among Brands, People, Content, and Technology,” International Journal of Advertising. Abstract: This article introduces Connectism as a […]
Brand love: Teens, social media and brand activism
Lance Porter, Wenwen Jiang (Ph.D. student), Joshua Cloudy, Sanghyeon Jeon, and Ben Libon (Ph.D. student), “Brand love: Teens, social media and brand activism,” Paper to be presented at the annual […]
Connecting Sponsor Brands through Sports Competitions: An Identity Approach to Brand Trust and Brand Loyalty
Pan, Polin, & Joe Phua (Forthcoming). Connecting Sponsor Brands through Sports Competitions: An Identity Approach to Brand Trust and Brand Loyalty. Accepted for publication in Sport, Business, Management: An International […]